Fight BAC (Bacteria) - FDA PSA

The "Fight BAC" campaign, developed by the Partnership for Food Safety, includes a colorful, 30-second, television public service announcement (PSA) featuring a frustrated "BAC" trying unsuccessfully to spread contamination throughout the kitchen. The PSA highlights the four basic safe food handling steps.

The proportion of foodborne illness associated with fresh fruits and vegetables has increased over the last several years. As health and nutrition experts continue to recommend we add more fruits and vegetables to a healthy daily diet, it becomes increasingly important that consumers know how to handle them properly. Make food safety a priority!